There is rising interest in the power of social media, especially social network services and the potential of impact by civil society organizations in Japan. One can suggest that media access requires skills and knowledge, and with an effective combination of both through social media, civil society organizations have an opportunity of becoming influential. These platforms are readily available and are effective means for reaching out to citizens, at a fraction of the cost of traditional means. For these organizations that are lacking in resources, it is vital for their survival to implement innovation, such as usage of new media platforms in their daily operations. They also often lack the wealth of networks or connections that are held by more well-established organizations, such as political parties. They are often at a disadvantage due to lacking in various resources, especially human and financial. The actual political power among civil society organizations are often found to be marginal, and this holds true for these organizations in Japan as well. ![]() The correspondence analysis results point towards a hypothesis of how efficacy and participation are mutually higher among the organizations that use social media in Japan. We also found that organizations that interact with citizens have a higher tendency to use social media. For instance, social media usage had a higher tendency of having cognition of being able to exert influence upon others. However, among the few organizations that use social media, we found that these organizations have a much higher meta-cognition of political efficacy in comparison to those that do not use social media. ![]() We found that organizations that use social media were relatively few. In the analysis of our survey we focused on the data portion related to information behavior and efficacy and investigated the meta-cognition of efficacy in lobbying among civil society organizations in Tokyo and Ibaraki. The total number of respondents (organizations) were 1285 (942 organizations in Tokyo and 343 from Ibaraki). Using data from the 2017 Japan Interest Group Study survey, we analyzed how the flow of information leads to the political participation of civil society organizations. This paper examines how social media are affecting Japanese civil society organizations, in relation to efficacy and political participation.
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